Choose Your Eye Colour Routine

4.8
Rated 4.8 out of 5 stars
563 Reviews
Light up your lids with a customisable eye makeup trio! Select 3 alluring shades of these eye enhancing favourites.

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CUSTOMISE YOUR TRIO

EyeLift Max

Easy to blend for a soft-focus effect.
Easy-to-use, buildable formula
No-crease & no-budge formula
Paraben-free
Not tested on animals
Volume: 3.4 g / 0.12 oz

 

Endless Silky Eye Pen

Gentle on eyes, yet intensely coloured and super-silky.
Gives the concentrated colour of a liquid liner in a silky, easy to apply pencil.
Stays looking flawless all day.
Waterproof
Hypoallergenic
No mineral oils
No preservatives
Paraben-free
Not tested on animals
Volume: 1.2 g / 0.04 oz

 

Large Lash Mascara

Specialised, buildable formula along with oversized brush delivers extreme volume & intense colour in one sweep.
Separates, lengthens and plumps each lash for a false lash look without clumping.
Smudge-proof
Water-resistant
Ophthalmologically approved
Fragrance-free
Paraben-free
Not tested on animals
Volume: 12 ml / 0.41 fl oz

Step 1: Swipe EyeLift Max directly onto eyelids and blend with finger or brush.

Step 2: Apply Endless Silky Eye Pen from inner corner of eye to outer corner in one single sweep motion.

Step 3: If a smokier look is desired, blend immediately after applying as formula dries to a budge-proof finish.

Step 4: Wiggle the Large Lash Mascara wand at the lash root to build pigment at the base of lashes, making the lash line look thicker. 
Step 5: Continue to tips of lashes, fanning outer lashes out toward temple and inner lashes in toward the bridge of the nose. Layer for more intensity. 

EyeLift Max

Mango Seed soothes & hydrates
Avocado replenishes moisture
Rosehip smooths & protects

 

Endless Silky Eye Pen

Vitamin E helps improve skin elasticity
Mica provides natural luminosity

 

Large Lash Mascara

Vitamin E nourishes
Panthenol strengthens lashes
Bamboo Extract fortifies & helps to retain moisture

Cruelty
Free
Skin-loving
Ingredients
Multi-
purpose
Vegan

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Customer Reviews

Slide 1 selected
563 reviews
  • AP Profile picture for Anett P.
    Anett P.
    Verified Buyer
    Age Range 25 - 34
    Skin Tone Medium
    Skin Type Combination
    Best To Use For Blends Well, Minimalist, Natural Look, Date Night, Day Use
    5/5/25
    Age Range 25 - 34
    Skin Tone Medium
    Skin Type Combination
    Best To Use For Blends Well, Minimalist, Natural Look, Date Night, Day Use
    Reviewing
    EyeLift Max
    Rated 5 out of 5 stars
    Super pretty color

    Easy to use and easy to blend.

  • AW
    Amanda W.
    Verified Buyer
    Age Range 55 - 64
    Skin Tone Light
    Skin Type Dry
    Best To Use For Blends Well, Highly Pigmented, Finger-Friendly, Staying Power, On-the-Go
    5/2/25
    Age Range 55 - 64
    Skin Tone Light
    Skin Type Dry
    Best To Use For Blends Well, Highly Pigmented, Finger-Friendly, Staying Power, On-the-Go
    Reviewing
    EyeLift Max
    Rated 5 out of 5 stars
    Fabulous!

    This is a beautiful shade of purple which goes on like a dream and only comes off when you take it off with make up wipes so no having to reapply during the day or night would thoroughly recommend

  • K
    Krista
    Verified Buyer
    Age Range 45 - 54
    Skin Tone Light
    Skin Type Normal
    Best To Use For Day Use, Sheer
    5/2/25
    Age Range 45 - 54
    Skin Tone Light
    Skin Type Normal
    Best To Use For Day Use, Sheer
    Reviewing
    Endless Silky Eye Pen
    Rated 5 out of 5 stars
    Beautiful color

    Glides well, easy to use. Beautiful shiny color.

  • AD
    Angie D.
    Verified Buyer
    Age Range 65+
    Skin Tone Light
    Skin Type Dry, Sensitive
    Best To Use For Highly Pigmented, Buildable, Staying Power, On-the-Go, Minimalist
    4/29/25
    Age Range 65+
    Skin Tone Light
    Skin Type Dry, Sensitive
    Best To Use For Highly Pigmented, Buildable, Staying Power, On-the-Go, Minimalist
    Reviewing
    Endless Silky Eye Pen
    Rated 5 out of 5 stars
    Glides on

    Lovely eye pencil it just glides on so smoothly and I love the colour choices so will be adding more of these little beauties.

  • AD
    Angie D.
    Verified Buyer
    Age Range 65+
    Skin Tone Light
    Skin Type Dry, Sensitive
    Best To Use For Blends Well, Buildable, Finger-Friendly, Staying Power, On-the-Go
    4/27/25
    Age Range 65+
    Skin Tone Light
    Skin Type Dry, Sensitive
    Best To Use For Blends Well, Buildable, Finger-Friendly, Staying Power, On-the-Go
    Reviewing
    EyeLift Max
    Rated 5 out of 5 stars
    Totally surprised

    I must admit I didn’t have high hopes for this mask but I was pleasantly surprised the colour was so natural and my eyes really did look younger whilst wearing the makeup , I definitely think I’ll be repurchasing.

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