Privacy Policy
When you provide us with information through pixibeauty.com (the "Site"), we respect your privacy. It is important for you to understand what information we collect during your visit and what we do with that information. Your visit to the Site is subject to this Privacy Policy and our Terms and Conditions. Please note that this Privacy Policy governs only information provided to the Site and communications from the Site. It does not govern any other information or communications that may reference "pixibeauty" or any derivation thereof, e.g., communications from retailers or brick and mortar stores. In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/pixi-beauty-uk/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/pixi-beauty-uk/privacy_policy). This Privacy Policy was last updated January 1, 2026.
1. Collection of Personally Identifiable Information by Pixi
We do not collect personally identifiable information about you, except when you provide it to us. For example, if you decide to complete a user registration form or online survey, you may be asked to provide certain information such as your contact information (name, email address, mailing address, and telephone number), age group, gender and product and/or cosmetic concerns, and the brands and products you use. If you decide to place an order, we will also need to know your delivery and billing address, credit card number, and expiration date. To protect your personal information, users registering at the Site must also enter a username, email address, and password. If you would prefer that we do not collect any personally identifiable information from you, please do not provide us with any such information.
When you submit your personally identifiable information on the Site, you are giving your consent to the collection, use, and disclosure of your personal information as set forth in this Privacy Policy.
The below excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
2. Use of Personally Identifiable Information by Pixi
a. Opt-In Communications
You opt-in during the Site registration process or at other times when you submit personally identifiable information, The information you provide may be used by Pixi and third parties to create and deliver to you our newsletters, surveys, or other communications containing product information, cosmetics tips, or promotions ("Opt-In Communications"). If you prefer not to receive such Opt-In Communications, please do not opt-in to receive these communications. If you do opt-in and later decide that you would no longer like to receive these communications, see Section 13 (Choice/Opt-Out) below.
b. Communications to Serve You
If you have elected to provide us with your contact information, (e.g., by registering at the Site, emailing our Customer Service department, or placing an order), we may provide you with service-related announcements concerning the Site or contact you regarding your customer service requests or your order. For example, all registered users will receive a welcoming email to confirm their registration. These types of communications are necessary to serve you, respond to your concerns, and to provide the high level of customer service that Pixi offers to its customers.
We may also contact you via SMS if you have entered your phone number on the Site. Find more information regarding the SMS program terms of service here. You may opt-out of the SMS service at any time by texting the single word STOP to the number 29578.
3. Disclosure of Personally Identifiable Information for Third Party Marketing
The information that you give us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient.
4. Disclosure of Personally Identifiable Information
a. Fraud Protection and Legal Compliance
We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.
b. Service Providers
We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, webhosting companies, fulfillment companies (i.e., companies that fill product orders or coordinate mailings), data analysis firms and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions but may not use such information for any other purpose.
c. Special Events
If you elect to participate in any promotions, sweepstakes, surveys, questionnaires or other events (these programs along with our loyalty program are referred to collectively, the “Programs”) during your visit to our Site, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties (such as email address and/or telephone number). By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties. Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants. You may withdraw from participating in the loyalty program at any time by contacting us. To find out more details about our programs, please visit here.
d. Business Transfers
As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the Site you agree that your data may be transferred to such parties in these circumstances.
5. Cookies and IP Addresses
A cookie is a piece of data that enables us to track and target your preferences. We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience and your use of our Site. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or "session" cookies to help you shop. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may be limited in the use of some of the features. We may also use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction. The use of technologies, such as cookies, constitutes a “sale” of personal information under the California Consumer Privacy Act. In addition, we may use your personal information in a way that constitutes “sharing” under the CPRA. You can opt out of the “sale” (or “sharing”) by contacting us here and designating this preference in the form provided. Note that due to technological limitations, if you visit our website from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to this screen to select your preferences and/or rebroadcast the signal.
We are continuously working to make your experience on our Site better. To this end, we use a service called Google Analytics to assist us in better understanding your use of our Site. Google Analytics will place cookies on your computer to collect information on our behalf that will show us how you come to our site and how you use and navigate our Site. All information collected on our behalf through this service is kept in strict confidence. All data and information collected by Google Analytics from our Site is retained indefinitely.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.
Our site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
Some of our other business partners and service providers may also use cookies on the Site; however, we have no access to, or control over, these cookies and do not accept any responsibility for such use.
6. Pixel Tags and Tracking Technology
When you visit this Site or view one of our emails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Site and personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.
7. Use of Aggregate Information
We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of the Site, such as information regarding which of our pages are most popular. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners.
8. Children Under 13
We take special steps to safeguard the privacy of children. If you are under 13 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register or make a purchase. This Site is not designed for children and we do not knowingly collect personally identifiable information from any children under 13.
9. Links
The Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on the Site. We encourage you to read the privacy policies of other websites you link to from this Site or otherwise visit.
Using third party applications such as Facebook, Twitter, YouTube, Myspace, and Pinterest may result in your information being collected and shared. Pixi does not have control on how your information is used by third party applications. Please visit the third-party applications to view their privacy policies and if you wish to have your information kept private.
10. Security
We implement various security measures in accordance with industry standards and best practices to protect the security of your personal information both online and offline. If you have any questions about security at the Site, please contact us.
11. Notification of Changes
We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here, which policy will be effective immediately. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personally identifiable information will be based on the Privacy Policy in effect at the time the information is used.
12. Updating Your Information
If you are a registered user, you can review, change or correct your personal information at any time by signing in and clicking the "account dashboard" link in the upper left corner. You may request that we deactivate your account by emailing us.
You may opt-out of receiving future Opt-In Communications from the Site by doing the following:
- edit your registered account
- click the "unsubscribe" link at the bottom of any email you receive from us
- or by emailing us.
14. California DROP Program
California residents have the right to request deletion of their personal information through the DROP system authorized by the Delete Act (SB 362). You may use the centralized DROP platform to submit requests by clicking here.
15. Comments
We have taken great measures to ensure that your visit to the Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about the Site's privacy practices, please contact us.