Blur, Brighten & Glow

On-The-Glow Base

The newest addition to our On-the-Glow family is here! A multi-tasking tinted balm for an effortless Glow wherever you go.

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LIGHTWEIGHT & LONG-LASTING LIP COLOUR

LipBlush Lip Stain

NEW LipBlush delivers all-day vibrancy with minimal effort. This nourishing formula can be used as lip colour and liner!

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Multi-purpose Products
Skin-loving Ingredients
25+ Years of Glow
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Cruelty Free
Vegan
Multi-purpose Products
Skin-loving Ingredients
25+ Years of Glow
Subscribe & Save 10%
Earn Rewards Points
Free Deluxe Samples
Free Shipping over £35
Cruelty Free
Vegan
Multi-purpose Products
Skin-loving Ingredients
25+ Years of Glow
Subscribe & Save 10%
Earn Rewards Points
Free Deluxe Samples
Free Shipping over £35

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Petra Strand

A Fuss-Free Philosophy

I believe that beauty products should be multitasking. You only need a few products to help you look and feel beautiful! All my formulas are designed to let you work, play and laugh without ever worrying about touch-ups.

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25th Anniversary Collection

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BUILD YOUR CUSTOM GLOW

ON-THE-GLOW BASE ROUTINE

Illuminate your natural radiance with this easy 5-step routine featuring our best-selling On-the-Glow Family! Create a Glow unique to you.

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DREAM GLOW PALETTE

HOW TO OWN YOUR GLOW

Create your unique palette! Select 3 silky soft radiance powders for a custom compact that adds a touch of glow and sheer soft colour to skin.

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Bow Meets Glow

Pixi + Hello Kitty

Say hello to your inner glow with Pixi's limited-edition collection inspired by Hello Kitty!

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GET GLOWING

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Your Glow, Your Way

NEW CUSTOMISABLE BUNDLES

Create a unique-to-you routine with customisable bundles!

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XOXO, Petra